Proud is currently working on accelerating the global operational transformation of John Hardy, a private equity –backed jewelry brand known for its emphasis on handmade craftsmanship and sustainable luxury. She is interested in the intersection between craftsmanship and technology/innovation, and has also worked at Kate Spade’s & Company’s Tech Product Strategy Group. Prior to business school, Proud was a consultant at Boston Consulting Group, where she established senior client-development initiatives in the Telecom, Media, and Technology sector. Other industry experiences include Retail, Hospitality, and Banking. Currently residing in Bangkok, she regularly supports the Central Juvenile and Family Court of Thailand, the Thai Young Philanthropist Network, and smaller charities for the mentally disabled. Proud received an MBA from Harvard Business School and BSc in Economics from the London School of Economics and Political Science.