Keki-Mawe founder James Tayali will produce an organic cookie and powder product to reduce iron deficiency among pregnant women and children in Malawi. In collaboration with a local manufacturer, Keki-Mawe will produce and market a soil-like iron and folate rich organic powder and cookie product, which will look, smell, and taste like soil to mimic the current soil-eating habits of this target population. Recently, the venture has conducted workshops, surveys, and product demos, and is getting ready to start selling the product on the market.