Best Foot Forward
Issue Area(s)


Best Foot Forward is committed to socially conscious fashion. That means BFF strives to empower underrepresented populations, specifically in Kenya.

Our BFF founder came across beautifully beaded leather sandals in the craft markets of Uganda. Searching for the source, she found Lydia, a Kenyan entrepreneur and manufacturer of these striking sandals.

The sandals, with supporting materials, are a simple and effective method to educate about the plight of marginalized groups in Kenya. In collaboration with Lydia, a unique socially-conscious business model was created and Best Foot Forward was launched. BFF stands firm on purchasing products solely from manufacturers that use (or are successfully adopting) fair and sustainable business practices, thus ensuring that artisans are paid fair wages for fair work and guaranteed a safe and healthy manufacturing environment.

The first phase of BFF is to create new markets in the United States for the existing products created by Lydia’s artisans. Creating a market in the U.S. will ultimately increase the need for additional skilled workers.

The second phase of BFF is to supply an educated workforce to the BFF supplier network.  A portion of each shoe sale funds the creation and continuation of a vocational school in Kenya.